With the increase in the number of women joining the workforce, the doors to financial freedom and autonomy have also opened. Across the country, women are seizing every opportunity and choosing positions that were previously dominated by their male counterparts. In 2022, jobs and professional networking platform, apna recorded more than 31 million professional conversations among women in Tiers 1, 2 and beyond cities, with an overall 36% year-over-year increase in number of users on the platform. According to the report, apna saw an increase of around 80% in the number of new users on its platform.
A record demand for female workers
By hiring more women, companies hope to foster a diverse workforce, inclusive workplaces, and an overall culture of fairness. The report further suggests that apna saw a 2.5x increase in job postings for part-time jobs on the platform as well as a 3x increase in job postings for part-time jobs. full-time. Companies like Paytm, Zomato, Rapido, and Swiggy, among others, have been among the top partners posting maximum jobs for women to diversify their workplaces. Apart from Tier 1 cities like Hyderabad, Kolkata and Chennai, job vacancies in Tier 2 cities like Indore saw a 28% YoY increase, while Chandigarh and Lucknow saw an increase of 15% each .
Women are redefining norms by accepting unconventional roles
While women have held positions in all sectors, they have also begun to opt for unconventional roles for more flexibility and better earning opportunities. Interestingly, labor-intensive roles such as delivery people, lab technicians, factory workers and drivers saw a 34% increase in job applications, coming exclusively from women. apna also saw a 67% growth in female job applications for part-time jobs compared to a 34% increase in full-time jobs. There has also been an increase in the number of women applying for night shifts, by a whopping 60%, a shift from trends seen before. apna has become a safe haven for them to have professional conversations and interactions with industry peers
Dominant Tier 2 markets in terms of female worker participation
With changing labor force dynamics, female$B!G(Bs participation in the labor force is not just limited to Tier 1 cities. Women in Tier 2 cities participated enthusiastically to be part of the workforce.Cities like Chandigarh and Lucknow topped the list in terms of highest number of applications received from women in Tier 2 cities with respectively an increase by 71% and 55% YoY in 2022. Most applications from women were received in categories such as phone calls, BPO, and back office In 2022, women in Tier 2 cities and above beyond have engaged in approximately 10 million professional conversations on the platform.
$B!H(Bapna has always remained committed to empowering women, helping them achieve their dreams. 2022 has demonstrated that female users are not only seeking employment out of necessity, but also to be financially independent and to create their own own identity in the increasingly competitive job market. In fact, in 2022, 60% more women applied for night jobs, demonstrating that apna has earned women’s trust and is their preferred platform .$B!I(B Manas Singh, chief commercial officer, apna.co, said in a statement.