Data protection and management software developer Veeam used this week’s VeeamON conference in Las Vegas to showcase Veeam Backup & Recovery v12, the latest version of its flagship data protection technology.
The decision to expand its flagship software comes as Veeam is for the first time in a statistical tie with rival Dell Technologies as the world’s largest data protection software vendor, said Veeam CTO and Senior Vice President of Product Strategy Danny Allan, who cited a recent IDC report in discussions with press and analysts at the conference.
This comes after five consecutive years as the largest supplier in the Europe, Middle East and Africa (EMEA) markets, Allan said. “We are very excited,” he said. “Obviously the business is growing faster.”
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Veeam currently has about 449,000 customers worldwide and sees about 52% of its revenue come from the enterprise, Allan said.
“So we’re not just expanding into SMEs or medium-sized businesses. … Large enterprises use us not only for cloud acceleration, but also for modernizing backups.
Veeam Backup & Recovery v12 offers new features in three areas, said Billy Cashwell, senior director of product marketing for Veeam Software, based in Columbus, Ohio.
The first is to accelerate what companies are doing in the cloud, especially as companies increasingly adopt a cloud-first strategy, Cashwell said during his VeeamON presentation. The second is cyber resilience, ensuring that a company’s data is not only protected against an attack, but can also be recovered if an attack is successful. The third is optimization to help improve customer efficiency at scale, he said.
On the cloud acceleration side, Veeam has been involved in the cloud for years in areas such as writing data to hyperscalers, copying and pushing data to object storage, and performing cloud-native backups in AWS, Azure and Google Cloud, all happening as customers adopt a cloud-first strategy, Cashwell said.
“When we think about how to access the cloud, in most cases it’s a lift-and-shift operation,” he said. “We take what we have on-premises, we move it to the cloud. And we try to process it the same way we did on site, which usually leads to a lot of inefficiencies. »
At the same time, companies need to think about how to protect cloud-born workloads, Cashwell said.
“We have the opportunity to modernize when we move to the cloud,” he said. “It should be something we think about as we go along, not once we’re already there. … If we’re going to move to the cloud and we’re going to adopt it as the platform of the future, we have to play by the rules and act accordingly within that ecosystem.
Veeam Backup & Recovery v12 will help organizations move quickly to the cloud in a number of ways, including writing directly to object storage and cloud-based agents, Cashwell said.
“So any backup can write directly to object storage,” he said. “We were already doing this with our cloud-native products, but now you can also do this with on-premises object storage. [You can] see how much more capacity we have, how much more headroom we have, to grow when it comes to object storage compared to block. So this is a first step and a huge step in that direction, especially those of you who are starting to use the item more.
v12 also includes application-consistent cloud backups, cloud-native deployment, as well as continuous data protection capabilities that enable this service to be delivered at a higher level than in the past, Cashwell said.
The second key to Veeam Backup & Recovery v12 is security, which Veeam calls cyber-resilience, Cashwell said.
“Backups are not safe,” he said. “I don’t know if you know this, but backups are now the attack vector for cyber threats. It’s a sad day when this news came out because, again, backups are your last line of defense. It’s the last thing you have when it’s all gone. And if you can’t trust them, you’re in a bad place.
There is enormous pressure from customers to pay ransoms, Cashwell said.
“It’s really scary, from a customer perspective or from a business perspective, when you have to stop and think, ‘Can I get back to business faster, have less data loss, less brand damage, just paying the ransom rather than using the backups I’ve already set up?” he said. “We say no to that. And then finally, if you paid the ransom and that you took care of this decryption of your data, can you trust him?”
To address this issue, Veeam adds immutable backups that ensure data backups are safe from attack after they are created, Cashwell said.
“This data cannot be changed, added, deleted, modified, anything, until the time set for it has elapsed,” he said. “And we recommend immutability everywhere. So we’ve made great strides with a hardened repository that we provide as Veeam to do your core backups, so you can install it even easier, you can upgrade it even easier, you’ll get better out of it performance.
The new version can also monitor unauthorized activity and show which files might be affected and let users know it’s time to start recovering files, Cashwell said. It also supports multi-factor authentication, secure accounts such as gMSA (Global Managed Security Accounts) and secure environments such as Kerberos and IPv6 network authentication, he said.
Finally, Veeam Backup & Recovery v12 aims to optimize the efficiency of large-scale data protection. It starts with simplifying protection management across the board to enable companies to do more with all of their production work, Cashwell said.
“You can do granular workload control,” he said. “You can do planning control. You can edit these items without having to delete and recreate tasks. Their modus operandi is much more like a policy.
v12 also helps scale and optimize backups even further by leveraging task distribution within a larger task to customize how they’re handled, Cashwell said. For example, Veeam is helping DBAs manage their database backups with a new plug-in for Microsoft SQL Server to join the Oracle and SAP HANA plug-ins it previously offered. It also supports PostgreSQL for backup administrators who don’t own a database or application. Veeam Backup and Replication v12 now also supports simplified NAS unstructured data backups, he said.
Veeam Backup & Recovery v12 has many great features, said Rocco Guerriero, CEO of Contour Data Solutions, a Doylestown, Pennsylvania-based solutions provider that works with Veeam.
However, Guerriero said, the most recent 11a version of Veeam Backup & Recovery was so comprehensive that his company is in no rush to upgrade to v12 despite downloading its beta version.
v11a already had earlier capabilities around immutable backups and continuous data protection, which Guerriero says is already useful for its customers. He also said his company’s own cloud already includes backup isolation to protect against ransomware attacks.
“So far, we’re happy with the flexibility and performance of the V11a,” he said.
Contour Data Solutions is constantly evaluating new technologies as customer needs evolve, Guerriero said.
“There are a lot of technologies to evaluate,” he said. “But from my point of view, I am a minimalist. I don’t know when we will use all the add-ons.