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ValueFlow and Founder Led Investments enter into capital alliance

COMPANY NEWS: Sydney-based technology company ValueFlow and investment group Founder Led Investments have entered into a capital alliance to expand ValueFlow’s business in Australia and Asia-Pacific, including an MSP offering for programs quick start in the Asian region.

ValueFlow has secured financial backing from Founder Led Investments (FLI) to expand its partnership with ServiceNow. The investment will allow ValueFlow to rapidly expand its business in Asia-Pacific countries by expanding its sales, implementation and support delivery capabilities.

“ServiceNow has been a tremendous success story in the enterprise technology space over the past five years, so we’re very pleased to be able to deepen and expand our partnership with the company,” said ValueFlow founder Dave Favelle.

“We are especially looking forward to leveraging FLI’s deep understanding of the Asia-Pacific IT market and customer needs as we reshape our business and solutions to meet their needs.



ValueFlow has relaunched as a sales-focused ServiceNow partner, focused on commercial and midstream markets spanning ANZ and Asia. This engagement model allows Authorized Partners to directly sell ServiceNow licenses and provide related implementation and support services to customers.

ValueFlow provides ServiceNow-specific digital transformation and implementation, training and support services to a wide range of commercial and government customers, including a set of out-of-the-box solutions of managed services that would provide sets quick start solutions for ServiceNow. Asian business growth.

“This private equity investment validates ValueFlow’s sustainable business model and its strength in building customer relationships. We are excited to grow with our partners and enable them to meet the tremendous demand for ServiceNow’s platform in ANZ and Asia,” said Marion Ryan, Vice President of Alliances and Channels Ecosystem of ServiceNow APJ.

The FLI team is focused on working with founders of high growth companies. It aims to invest, mentor and support founders on their journey to grow and grow their businesses. His team of investors have all successfully built companies from seed-stage to multi-million dollar companies in the technology, professional services and retail sectors.

FLI is a private equity fund established in 2019 by partners Dr. Glen Richards, who was founding CEO of Greencross and was a panelist on the TV show Shark Tank; Paul Wilson, Founder and CEO of Petbarn; tech industry pioneer Max White; and John Lawlor, a financial manager with extensive business and military experience.

ITWIRE FOUNDER LED INVESTMENTS CO-FOUNDER MAX WHITE

Max White, co-founder of FLI

White co-founded Data #3 and Extend Technologies, which grew strongly in Australia, New Zealand and Asia as an SAP channel partner before being acquired by NTT Data. White continued to grow the business as CEO of NTT Data Business Solutions for Asia Pacific, which included expanding the national coverage model for SAP through organic businesses and acquisitions in the most countries in the Asian region.

White will join ValueFlow’s board of directors as executive director, working closely with Dave Favelle and the company’s team of experts. The company is also actively recruiting for a range of leadership positions in line with its new strategy.

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Value stream

Founder-led investments

About ValueFlow

Founded in 2012, ValueFlow has become one of Australia’s premier Elite ServiceNow partners. By leveraging the capabilities of the NOW platform, ValueFlow has helped many organizations accelerate their digital transformation to deliver tangible business benefits.

About Founder-Led Investments

Founder Led Investments – An investment team focused on working with founders of high growth companies. It aims to invest, mentor and support founders on their journey to grow and grow their businesses.

From pre-seed ventures to more mature ventures – he works closely with entrepreneurs, founders and their employees to grow their businesses with a disciplined and market-competitive framework.

His team is experienced and focused on specialty and consumer packaged goods, healthcare, professional services, food and agriculture, and information technology.

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