Twitter under Elon Musk: Which executives left the company

Welcome back to our Workplace newsletter. Today: Executives quit Twitter as Elon Musk shakes up company direction and strategy (and plans to lay off 25% of the workforce). Plus, IT and engineering leaders teach Protocol how to create a great development experience that aligns with business goals as well. And: As we gear up for comp review season, Mercer is revealing some startling data on the budget increases tech companies are planning.

— Allison Levitsky, journalist (E-mail | Twitter)

Twitter Purge

Days into Elon Musk’s tenure as ‘Chief Twit’, Twitter is in full purge mode. While Musk himself still manages to find time celebrate halloween and tweet memes. The Washington Post reported on Monday that Musk plans to lay off 25% of the company’s workforce “to start,” following internal conversations led by Musk’s longtime attorney Alex Spiro.

  • Much of the layoffs, including when they might occur and the number of employees likely to be affected, “remain fluid,” The New York Times reported, as the company identifies underperformers.

Meanwhile, business leaders are dropping like flies. Musk has now dissolved Twitter’s board of directors and named himself CEO, the company announced to the SEC on Monday.

  • Tuesday morning, Twitter customer manager and director of human resources and diversity both tweeted that they quit their jobs on Friday. Musk also fired Twitter’s CEO; CFO; General Counsel ; and Head of Legal, Trust and Safety Policy last week.
  • Given Musk’s need to appease advertisers, chief account officer Sarah Personette’s resignation is particularly significant given her role as the company’s advertising chief. (And he came on the following day Personette tweeted that she “had a great chat” with Musk, that Twitter’s “commitment to brand safety for advertisers remains unchanged” and that she “looks forward to the future!” “)
  • As of Monday evening, two other Twitter executives had updated their bios on the site, Platformer writer Casey Newton tweeted, with chief product officer Jay Sullivan deleting his Twitter bio and managing director of core tech group Redbird Nick Caldwell adding “the former head of Twitter” to his. Bloomberg reported that Musk is to appoint new product leaders.

Neither Sullivan nor Twitter PR immediately returned requests for comment on the departures. Caldwell said he had “nothing to add” about his departure.

For more updates, check out our developing story on Twitter’s transition.

Developer experience

The developers’ experience is not limited to free lunches and ping-pong tables. Do your developers feel connected to your business goals?

For Protocol’s latest Braintrust, editor Kevin McAllister interviewed IT and technical leaders at Goldman Sachs, Atlassian and Intuit about their tactics for linking developer experience to business goals. Among the suggestions: treat developer experience as a KPI, focus on transparency, and make DX a “top business priority.”

Read the full story.


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Increases decrease

Ready for comp review season? Tech companies expect below-average merit raises this year, according to a recent report from asset management firm Mercer.

  • Technology employers reported an average of 4.2% for their total increase budget for 2023, matching the national average across all sectors.
  • But for merit raises, tech companies are slightly behind the national average — at 3.7%, compared to an average budget of 3.8% across all sectors.
  • While tech increases aren’t huge this year, average salaries in the tech industry have risen more than the national average.

Some news from the staff

Does anyone else have a bad case of whiplash from great resignation? It’s hard to know which tech companies are growing, shrinking, floating or sinking. We are here to help you.

⬇️ Loan company Upstart has laid off 140 employees, or 7% of its workforce, TechCrunch reported.

⬇️ Apple executives heading the company’s online store and information systems divisions are leaving, according to Bloomberg.

⬇️ Foxconn workers fled the world’s largest iPhone factory in Zhengzhou amid COVID lockdowns, Axios reported.

For more information on hiring, firing, and rewiring, check out our tech company tracker.


No two recessions are the same. In fact, eight in ten workers said they had looked for a new job before the upcoming market shift. Find out what HR can do to ensure meaningful retention today and in the near future.

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