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The TikTok phenomenon and how to promote it

TikTok is an application that parades triumphantly on the planet. It is the most downloaded app for iOS (ahead of Instagram and WhatsApp) and the third most downloaded app for Android.

Today we are going to talk about what is interesting in the TikTok phenomenon and how a business can use this new platform for promotion. Now you will learn how to promote on this social network without having to buy TikTok followers.

It is not easy to describe the concept of this platform: young people record their video footage on popular tracks. We can say that it is a format of amateur clips.

However, in reality, the social network has evolved from this concept to something much more. It’s a subculture, with its stars who have millions of spectators (there are already many of them all over the world), with whom performers record hits.

Audience loyalty is incredible: according to the network itself, the average TikTok user enters the app 7 times a day and spends 39 minutes a day there.

The main claim of the platform on the business side is a young audience: 40% of users are under 18 years old. There are three things you need to keep in mind here:

First, there are many businesses (events, apparel, education, etc.) where teens are the right audience.

Second, the 14-24 age segment is very underestimated by companies. On the one hand, they have their own money (from their parents, or from part-time jobs). On the other hand, being a proactive generation, they give parents ideas: where to go on vacation, where to order food, where to buy electronics.

Third, Facebook, Twitter and Instagram also started as student networks. And then the inevitable happened everywhere – students and kids grew up with the platform. The same will happen with TikTok. Teenagers will grow, in response, the network will acquire new features, and we will have a new universal network. The bottom line is that audience loyalty to this service is exploding and it’s almost a new Instagram.

Ways to promote on TikTok

So, we have discussed what is interesting on the platform, now let’s talk about what exactly you can do there to promote if you don’t just want to buy followers on TikTok (although it is a very effective way).

Entering trends

Users actively watch recommendation videos. There are algorithms to display videos in trends, such as audience activity, video interactions, etc. In general, the system is no worse than that of YouTube. This means that the social ladders work and allow you to become popular without money, thanks to ideal content.

Brand masks

Just like on Instagram, it has become possible to create your own masks (for example, with company logos or products), allowing users to use them in their videos.

Official advertisement

There are several formats of videos and photos that display in different places (for example, in the user’s feed). It lasts up to 15 seconds, you can embed links, hashtags, in a nutshell, it’s very similar to advertising in stories.

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