The Rise of Deepfakes in Job Interviews: Why We Should Be Worried

By Susan Armstrong

If you’re afraid of a future where a potential employer can’t tell the difference between a real candidate and a computer-generated fake, aka a deepfake, and offers them the job for you, you have reason to be a little alarmed.

The FBI’s Internet Crime Complaint Center (IC3) has released a Message of public interest (PSA) is warning employers and job seekers of the growing risk of deepfakes in the recruitment process.

Sure, watching surprisingly accurate deepfake videos of actors like Tom Cruise can be fun, if a little unnerving at times. They are so popular that there is now a TikTok account is entirely dedicated to them.

There is also the brilliantly executed Spider-man: No Way Home trailer which replaces Tom Holland’s face with the original Tobey Maguire.

And Korean TV channel MBN showed how easily deepfakes can become part of everyday mainstream media by presenting viewers with a deepfake of his own news anchorKim Joo Ha.

But the phenomenon is growing rapidly online and has the potential to become very harmful.

Earlier this year, Meta said it deleted a deepfake video that claimed to show Ukrainian President Volodymyr Zelenskyy asking Ukrainian forces to lay down their arms amid the Russian invasion.

Deepfakes apply for telecommuting positions

Equally concerning is the harm individuals could suffer from being targeted by deepfakes.

“The use of technology to harass or harm individuals who do not attract public attention and cannot command the resources necessary to disprove lies should be of concern,” the United States said. Department of Homeland Security warned in a report about deepfake technology.

Now that cybercriminals are infiltrating organizations with deepfakes, it poses very damaging threats.

According to the FBI, they apply for work-from-home positions that include “information technology and computer programming, databases, and software-related functions. Notably, some reported positions include access to customer PII, financial data, company computer databases and/or proprietary information.

How can companies prevent it?

When you consider that more than 34 percent companies around the world are affected by insider threats every year, the idea that these can now include deepfakes takes the problem to a whole new level, especially when they can be difficult to detect.

A study of Carnegie Mellon University claims that artificial intelligence designed to detect video that has been altered can range from 30 to 97 percent in accuracy, while a report of Sensitivityan Amsterdam-based threat intelligence firm found that 86% of the time, anti-deepfake technologies accept deepfake videos as real.

It is clear in terms of detection, there is still a very long way to go.

So how can companies protect themselves from the rise of deepfakes during the recruitment process?

While there is no long-term solution at this time, requiring applicants to display some form of official identification, recording video interviews, and requiring new hires to visit company premises at least once immediately after hiring will mitigate the risks of hiring a deepfake actor.

Companies can also combat deepfakes by accelerating their digital postures and educating employees involved in hiring processes on best practices.

The FBI, in its announcement, also offered a trick to spot deepfake voice technology.

“In these interviews, the actions and lip movements of the person being interviewed on camera do not completely coordinate with the audio of the person speaking. Sometimes actions such as coughing, sneezing, or other auditory actions are not aligned with what is presented visually,” the agency wrote.

Any company that has identified deepfake attempts should report it here.

But if you’re looking for a job, beat the competition (real or not) and apply for your dream job.

To inspire you, here are three great roles to discover, with many more to discover on Euronews.jobs.

Sales Manager (Cybersecurity), TechNET IT, Munich, Germany

TechNET IT is looking for an experienced Commercial director to join its team of global leaders in cybersecurity solutions as it continues to pioneer cybersecurity innovation.

In this role, you will become a product specialist in threat prevention, while presenting, defining and implementing threat prevention strategies to end users and partners.

The ideal candidate will have work experience in a security or software company, as well as strong sales skills, with the added bonus of experience selling endpoint security solutions. If this sounds like you, Click here.

Credit Analyst, Trilingual (Hybrid/Virtual), American Express, Netherlands

Are you experienced Credit analyst with an inquisitive and analytical mind and want to give your career a boost?

American Express is recognized for its proven excellence in employment conditions and talent development at all levels of the organization.

In this role, you will perform analysis, remediation and refresh activities to complete client files, acting as the first line of defense to detect unusual and suspicious behavior for the business and generate activity reports internal suspects (ISAR) with evidence and report to the Compliance Department for further investigation.

You will need to be fluent in Dutch, English and French and live and work in the Netherlands. Know Your Customer (KYC) and Customer Due Diligence (CDD) experience is an advantage. Interested? Click here.

Senior Site Reliability Engineer, Booking.com, Berlin, Germany

At Booking.com, data drives its decisions, technology is at the heart of its concerns and innovation is everywhere.

He is currently looking for a Senior Site Reliability Engineer for Designdevelop and implement system software that improves the stability, scalability, availability and latency of Booking.com products.

You will need more than eight years of experience building, operating and maintaining complex and scalable systems, a strong background in at least one programming language (Java, Python, Go, Ruby or Perl) and a solid foundation in Linux administration and troubleshooting.

In return, you will have the opportunity to contribute to a large, complex and world-renowned product and see the real-time impact of your work on millions of travelers around the world. It looks good? Click here.

If you are interested in a new job this year, check out Euronews.jobs, set up alerts and bookmark the link for regular check-ins.

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