Three will face off, but only one will fight his way to victory by winning tickets to Super Bowl LVII and the private luxury transportation of a lifetime.



January 27, 2023

/PRNewswire/ — To kick off the 2022 NFL season, Smirnoff is calling on football fans around the world to serve up the best game-day vibes and Smirnoff cocktails for a chance to win.

to be the brand’s very first cocktail coordinator.

Many have answered the call, but only three remain. And the journey is not over yet.

It all comes down to the final interview, where a deserving winner will land the best job in America as the first-ever Smirnoff Cocktail Coordinator and board private luxury transportation bound for Super Bowl LVII as a guest. of honor of the mark. But before the winner is revealed, the official vodka sponsor of the NFL is giving fans across the country a glimpse of the action as the three finalists compete to show their unrivaled passion for the game, the accommodation and, ultimately, their cocktail skills), proving they have what it takes to

Be the cocktail coordinator.

“We were looking for someone with a heart for the game, an entertaining spirit and unparalleled cocktail-making skills to become our first-ever cocktail coordinator,” said

Jennifer Holiday Hudson


North America

brand leader, Smirnoff. “Ultimately it’s about finding the person who can take the match day experience to the next level. Luckily, we have three very good candidates up for the challenge. Now that’s the game time.”

Meet the finalists:

  • A high energy hostess with the most,

    Tania Ortega


    Austin, TX


    was born ready for this moment.

  • game enthusiast,

    India Stokes


    Dallas, TX


    has what it takes to shine on game day.

  • Easy, but high is the name of his game –

    Connection sheets


    Denver, Colorado


    is about transforming simple cocktails into delicious masterpieces.


January 29

the finalists will land in the

lone star

indicate where they will take part in a series of challenges testing their football knowledge, their match day entertainment skills and, of course, their cocktail playbook. Smirnoff brand partner and NFL commentator,

Kay Adams

alongside professional mixologist and founder of Cocktail Academy,

Matt Landes

will help referee and ultimately judge the competition.

“We have been looking all season long for that special someone who can combine the perfect mix of great food, drink and people to make game day a memorable experience and fill the position of Smirnoff Cocktail Coordinator,” said

Kay Adams

. “Now is the time to see who has what it takes to land the best job in America.”

The cocktail coordinator travels in style. Courtesy of Smirnoff, the winner will board private luxury transportation for


where they’ll be greeted with special onboard surprises and ultimately be Smirnoff’s guest of honor in the biggest game of the season – Super Bowl LVII.

Prior to the final interview, Smirnoff will post full-page announcements in the finalist marketplaces of






, and stick their faces on billboards and everywhere in between – to encourage all football fans to rally behind the competition. For the city of the very first cocktail coordinator, Smirnoff will provide


rideshare credits on Super Bowl Sunday for fans to get home safely after the final whistle after The Big Game. In its second year as the Official Vodka Sponsor of the NFL, Smirnoff will be in the thick of the action throughout Super Bowl week:

  • First, Smirnoff celebrates the

    second annual GLAAD “Night Of Pride”

    featuring discussions on advancing LGBTQ+ inclusion in sport.

  • Before The Big Game, Smirnoff will pay tribute to former players of the

    NFL Legends Alumni Roast and Toast

    where the partner brand

    Vernon Davis

    will serve as co-host.

  • Finally, Smirnoff will present his

    first cocktail coordinator

    in the world on

    12 February


    Super Bowl LVII.

Tune in to the cocktail coordinator’s final interview by following @Smirnoff on Instagram and @SmirnoffUS on Twitter. And whether you’re celebrating Super Bowl LVII with the signature Cosmo Catch or another Smirnoff cocktail of your choice, remember to always drink responsibly.


NO PURCHASE OF ALCOHOL OR ANY OTHER PRODUCT NECESSARY. USA only, 21 and over. Void where prohibited. Contest entry period:



12:00 a.m. ET



11:59:59 p.m. ET

. To enter: Scan the QR code or go to the website directly at After age verification, complete the entry form and submit a video (30-60 seconds) explaining and showing why you should be the Smirnoff “Cocktail Coordinator”. COCKTAIL COORDINATOR IS AN HONORARY TITLE AND DIAGEO WILL BE


MAKE A JOB OFFER IN THE GRAND PRIZE WINNING CONTEST. The video should address your passion for football, throwing parties and making cocktails. (Professional bartenders/liquor retail license holders NOT eligible). The video must be truthful, original and cannot violate the rights of third parties. DO NOT CONSUME ALCOHOL ON VIDEO. Videos judged on expression of passion and knowledge of football/hosting/cocktail making as well as alignment with SMIRNOFF brand spirit and values. By entering, you assign all right, title and interest in the Video to the Sponsor. Limit of one entry per person. Finalist Prize: The


Finalists will participate in the final round by hosting a “home-gating” party in the local market to determine the grand prize winner. The finalists will be judged in the final round based on a live interview in addition to the video. The grand prize is a trip to Super Bowl® LVII at

Glendale, AZ

on 02/12/23. Prize forfeited if Finalist or Grand Prize Winner not available on date of relevant event/activity. Grand Prize winner’s guests must be 21 years of age or older. ALCOHOL IS NOT PART OF ANY PRIZE. See the official rules on the website for more details. Sponsor: Diageo Americas, Inc.,

New York, NY


Please drink responsibly.

The Smirnoff Company,

New York, NY


© 2022 NFL Properties LLC. All NFL-related trademarks are trademarks of the National Football League. Contest not sponsored or offered by the National Football League.


Smirnoff has been giving people what they want since 1864, serving as a catalyst to revolutionize drinking culture across generations: from the invention of the Mule and the reinvention of the vodka martini to the creation of a cultural mainstay which defined the flavored malt beverage category with the launch of Smirnoff Ice in 2000.

Because the brand is dedicated to people and their ever-changing taste preferences, Smirnoff has an option for everyone with a story dedicated to adding fun to any occasion while keeping diversity and inclusion front and center. Truly showing the power of socializing when everyone (21+) is invited to celebrate.

The Smirnoff portfolio offers a variety of adult options across vodka and flavored malt beverages. Current offerings include foundations in Smirnoff No. 21 Vodka and Smirnoff Ice, a range of flavors in

North America

and ready-to-serve flavored malt drinks, including Smirnoff Seltzer and Smirnoff Ice Smash. From culturally relevant limited editions to new innovations and sugar-free offerings, Smirnoff has always been known for quality and affordability, and prides itself on giving people what they want.

About Diageo North America

Diageo is a global leader in alcoholic beverages with an outstanding collection of brands including

Johnnie Walker

Crown Royal, Bulleit and

by Buchanan

whiskeys, vodkas Smirnoff, Cîroc and Ketel One, Casamigos,

DeLeon and Don Julio

tequilas, Captain Morgan, Baileys, Tanquerays and Guinness.

Diageo is listed on the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and its products are sold in more than 180 countries worldwide. For more information about Diageo, its people, brands and performance, visit Visit Diageo’s global responsible drinking resource,, for information, initiatives and ways to share best practices. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.


Nicole Anastasi




*This role is not posted on behalf of Diageo. Created for promotional purposes only

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