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By Adedapo Adesanya

First Primus Group, WPP’s partner agency in Nigeria, has appointed Mr. Vikas Parihar as Group Chief Digital Officer.

Mr. Parihar, in his new role, will lead the group’s digital transformation and operations, partnering with agency chief executives and country leaders, implementing global digital practices, providing strategic leadership for digital integration and paving the digital way for the group.

In a press release made available to Business postthe company said – “With a wealth of experience spanning over 16 years, Vikas led Digital Business and Marketing for FCB India as Group President Digital Integration for India, OgilvyOne Africa as Managing Director, Havas Worldwide India as Senior Vice President, Vice President for Magnon\TBWA India and Internet Moguls, Director of Marketing Communications for Sofitel Luxury Hotels and Resorts India and also been part of Hinduja Group and Leela Venture Hotel.

“His experience spans many industries including FMCG, Technology, Healthcare, Travel & Hospitality, Social Development/Tech for Good, E-Commerce, Consumer Goods, sustainable consumption and electronics.He has lent his expertise to various brands, such as UNICEF, Plan India, Airtel Africa, Coca-Cola Africa, Standard Chartered Bank, Care India, HCL Healthcare, Huawei, Microsoft Lumia, Jindal Steel and Power , Mercedes Benz India, UTV, Toshiba, Daikin, Turkey Tourism, TATA Group companies and many more.

Mr. Parihar will join us with a unique combination of skills ranging from passion for business and numbers to strategy, creativity, data and technology. He is a Certified Professional in Customer Experience Management from Indian Institute of Management Kozhikode, a Design Thinking Practitioner and a Certified Storyteller using Data Visualization from USA.

During his career, he has worked very actively on large technology assignments in the area of ​​Marketing Automation, Tech for Good Platform, Enterprise Solutions, SAAS Solutions and Consumer Technology Products.

He has been active for 7 years in the field of blockchain, NFT, UX, data science and analysis, facial recognition products and AI/ML.

Commenting on the appointment, Group Founder/CEO, First Primus, Mr. Seni Adetu said, “We have consistently underlined our intention to partner with other leading marketing agencies to transform marketing communications standards at Nigeria. Hopefully by bringing in a seasoned digital marketing expert like Vikas to serve this ambition, it’s obvious that it’s not business as usual.

Speaking about his new role, Mr. Parihar said, “In today’s connected world, we need a creative agency that focuses on customer experience and brings together big ideas, technology and data. . These ingredients are key to creating compelling and engaging personal experiences that help win more customers and make them more valuable. And that’s what I look forward to building at First Primus Nigeria.

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