Facebook owner Meta cuts sales teams in latest round of layoffs

  • Non-engineering roles are the most affected
  • Roles removed include marketing, content strategy
  • Ireland HQ team reduced by almost 20%

NEW YORK, May 24 (Reuters) – Meta Platforms Inc (META.O), owner of Facebook, cut jobs in its business and operating units on Wednesday as it carried out its latest batch in a three-part series of layoffs , part of a plan announced in March to cut 10,000 positions.

Dozens of employees working in teams including marketing, site security, corporate engineering, program management, content strategy and corporate communications took to LinkedIn to announce their layoffs .

The social media giant has also cut employees from its privacy and integrity-focused units, according to LinkedIn posts.

Meta earlier this year became the first Big Tech company to announce a second round of mass layoffs, after showing the door to more than 11,000 employees in the fall. The cuts brought the company’s workforce back to where it was in mid-2021, following a wave of hiring that has doubled its workforce since 2020.

Shares of the company closed slightly higher in an overall weaker market. They have more than doubled in value this year and are among the best performers on the S&P 500 (.SPX) index, thanks to cost cutting and Meta’s focus on artificial intelligence.

Meta chief executive Mark Zuckerberg said in March that the bulk of the company’s second-round layoffs would take place in three “moments” over several months, largely ending in May. Some smaller rounds could continue after that, he said.

Overall, the cuts hit non-technical roles the hardest, reinforcing the primacy of those who write code at Meta. Zuckerberg pledged to “substantially” restructure sales teams and return to a “more optimal ratio of engineers to other roles.”

Morning traffic passes the Meta sign outside the headquarters of Facebook’s parent company Meta Platforms Inc in Mountain View, California, U.S., November 9, 2022. REUTERS/Peter DaSilva

Even among the cuts aimed specifically at technology teams, the company has eliminated non-technical roles most severely such as content design and user experience research, according to executives speaking at a town hall in the United States. company after the latest round of layoffs in April.

About 4,000 employees lost their jobs in April, Zuckerberg said at the town hall, following a lesser blow to recruiting teams in March.

The social media company said on Wednesday the latest cuts were likely to affect around 490 staff at its international headquarters in Dublin, or almost 20% of its Irish workforce.

Two senior executives in India’s key market – marketing director Avinash Pant and Saket Jha Saurabh, director and head of media partnerships – have also been fired, according to two people with direct knowledge of the matter.

The two executives did not immediately respond to requests for comment.

Meta’s layoffs followed months of waning revenue growth amid high inflation and a decline in digital advertising following the pandemic e-commerce boom.

The company has also invested billions of dollars in its metaverse-oriented Reality Labs unit, which lost $13.7 billion in 2022, and a project to shape up its infrastructure to support artificial intelligence work.

Reporting by Katie Paul in New York; Editing by Kenneth Li and Mark Porter

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