You are currently viewing Creators On The Rise: Miss Mi Whispered Her Way To Full-Time Content Creation

Creators On The Rise: Miss Mi Whispered Her Way To Full-Time Content Creation

welcome to budding creatorswhere—in partnership with a global creator society Jellysmack– we find and profile breakout creators who are in the midst of extraordinary growth.

If you’ve been on Youtube-Where ICT TacWhere Ticor virtually anywhere on the internet – since 2018, chances are you’ve come across at least one ASMR video.

ASMR isn’t new, but its popularity soared four years ago – and that’s when Minea.k.a Miss Seadiscovered.

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At the time, she was working as a media consultant after completing a university degree in communication and media management and interning at television and radio stations. It was a colleague who casually introduced him to ASMR. Just a little “Hey, watch this video!” moment which, according to Mina, ended up changing her life.

The video was a mukbang (another genre that has also seen a rapid rise since 2018), and when Mina watched it, she experienced classic ASMR Tingle for the first time.

Like many people, she couldn’t remember feeling this sensation before and had no idea what it was. The investigation led her to read about ASMR, and that led her to research it on YouTube, where she found thousands of creators like Josie B, ASMR Glowand ASMR Honey make videos intended to “trigger” viewers shivers.

She soon found out: she had to try it herself.

Monthly view and number of subscribers from Gospel Stats.

Check out our conversation with her below.

Tubefilter: So first, tell us a bit about yourself! Where do you come from? What did you do before launching your channel?

Miss Mi: Hi Tubular filter, first of all THANK YOU for having me here! 🙂

I am Mina, aka Miss Mi, born in Germany and living in Hamburg (northern Germany) for eight years already. Before I started with ASMR on YouTube, I worked as a full-time media consultant at a media agency.

But to start chronologically: after school I studied communication and media management, I did a fantastic study abroad in California at UCR and I did internships in television and radio.

So I’ve always had a great affinity for the media in general. So after my studies, I decided to start as an intern in a media agency to become a professional media consultant. As a media consultant, I planned advertising campaigns for different companies for four years. But then, in 2018, I discovered ASMR, which changed my life…

Tubefilter: How did you discover ASMR? Are there other creators you loved listening to or watching who inspired you with their content?

MM: My first experience with ASMR was during my work as a media consultant. My teammate showed me an ASMR video on YouTube. It was a “mukbang” and I was super excited to hear such a clear sound. So first impression: ASMR was absolutely fascinating. My mind was like, “How is this sound possible?!” “What’s going on in my brain, in my head? »

I came home from work, searched ASMR on YouTube and first found the ASMR Glow and ASMR Darling channels. There are so many wonderful and inspiring ASMRtists on YouTube, but Jocie B was one of my biggest inspirations when I started my own channel.

Tubefilter: What made you want to start your own YouTube channel? Did you have any plans or goals with it, or was it just meant to be a hobby?

MM: During my full time job, I always wanted to be in front of the camera as a hobby. So first, I started playing part-time. I was getting tired of being so dependent on many factors like when, where, with whom, and on what subject while working as a rookie actress. Self-decision making was almost impossible in those days. It was a tough journey for me, and I learned a lot during that time.

YouTube was THE perfect solution to be my own independent decision maker. So after a good year of knowing ASMR, I took matters into my own hands and started a YouTube channel with ASMR. It felt like a perfect match, and at the right time. I started with my channel as a hobby because I was so flashed by the sounds that I wanted to try it out for myself. Making my own style of sounds and listening while doing it was a great and relaxing experience for me. Looking back, I can say it was that big thing I was always waiting for.

Tubfilter: How has your content changed over the past two years? Have you changed your approach to creating ASMR or changed anything in your production schedule?

MM: When I started with ASMR in October 2019, my content was only in English because I watched ASMR in English and didn’t expect ASMR to be well known in Germany already. Also, it was a great way for me to practice my English skills and get to know people from all over the world.

After a few months and also through my livestreams, viewers got to know me personally. That’s why more and more German viewers started watching my videos. After my first German ASMR video, I had an increase in viewers and subscribers from Germany, so I slowly changed my videos from English to German. Since the beginning of my channel, I have always followed a fixed schedule of videos every Tuesday, Thursday, Saturday and live broadcasts every Sunday.

Tubefilter: What does an average day look like for you, in terms of content creation? How many hours a day do you work on videos?

MM: In the morning, I always check all my posts and comments on my videos, start editing the video(s) I shot the night before. Editing always takes two to three hours per video, especially longer background ASMR videos take more hours to edit.

In the afternoon, I start thinking for the next videos. Preparing for a video and filming always takes a few hours too. And then I prepare myself for the next video to be released in the evening, because I always like to respond to the first comments I receive on my new videos. I do the video production and editing on my own.

Tubefilter: Something I find really interesting about your channel is the fact that, as you mentioned, you do live streams! Why are you streaming? Do you think this is a good way to connect with your audience?

MM: I really like ASMR live streams with my community because it’s a perfect way to connect with them, get to know them about my upcoming content, new triggers, and they also have the opportunity to ask me questions. personal matters and just hanging out and chilling with me for a good hour.

Little fun fact from the start: Since I started, I call my viewers “lovely”, so the communication is more personal in my videos, creating a safe place. And especially when I’m LIVE, it becomes familiar, and it’s like “talking” with my lovely friends.

Tubefilter: When did YouTube become a full-time business for you?

MM: Since November 2021, creating ASMR videos has become my full-time job, and I can’t say how grateful and happy I am. I never thought my hobby would grow into such a big and beautiful community.

Tubefilter: Your channel has seen a huge increase in views and subscribers recently. Do you know if a specific video took off and helped boost your growth, or was it an increase in all of your videos?

MM: Until the big boost, I had a steady climb with my videos; restorative sleep and background ASMR videos have especially helped my channel grow. However, since the launch of the new YouTube Shorts feature, I have posted short videos. My “emoji challenges” (using a different trigger for each emoji) started to get hyped over time. It’s really impressive, and I was really shocked to see millions of views for some of my recent shorts.

Tubefilter: How have things changed for you personally and professionally since your channel started to take off? Have you had any cool opportunities?

MM: When I started the channel, I connected with many different ASMR YouTubers around the world and had great opportunities like video collaborations. Sometimes I get recognized by some of my lovely viewers on the street, which is definitely a big thing for me. I’ll probably never get used to that feeling when someone recognizes me.

Considering my setup or the way I shoot, it hasn’t really changed much in the last six months. To date, I can proudly say that I have four different ASMR mics. But you know what, my absolute favorite is still my first Yeti mic, and it’s kind of nostalgic to use it in most of my videos.

Regarding my space, I’m so proud to have my own ASMR filming room since January (before that I had a hard time filming next to the kitchen in the living room, really hard when you need absolute silence , lul). Special thanks to my boyfriend, as it was his office in our apartment until then. I definitely need more space for all my triggers – I think I may have over 500 triggers since I started oml :D.

When I go shopping it’s always in my head to buy something new for my beautiful community aka #MissMiFam hehe. 🙂

Tubefilter: Do you have any plans or goals for your channel for the rest of the year? Projects you can share?

MM: Oh yes, absolutely! I have a big project coming up that will be released in the next few days. I planned my first big collaboration with many ASMRtists around the world, who I really love, and I’m so proud to work with these lovely people for my new video. And maybe there will probably be a boyfriend revealed very soon?! 😉

I mean, overall, I can say that the ASMR community is the most friendly, positive, and supportive community I have ever encountered, which fills my heart with joy, happiness, and love. I’m proud of the safe place I’ve created with my community and greatly appreciate the growth.

Jellysmack is the global creative company powering cross-platform social media growth for video creators, media companies, brands, celebrities and its own online communities (Beauty Studio, Oh My Goal, Gamology, House of Bounce and more). The company’s proprietary technology optimizes, distributes and promotes video content, resulting in significant audience growth and increased revenue in record time. Jellysmack is currently partnered with hundreds of talented creators including MrBeast, PewDiePie, Like Nastya and Bailey Sarian. Looking to go further on social media? Visit

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