Colorado State Fair Boosts Pueblo Economy

PUEBLO — It’s Day 6 of the Colorado State Fair, and attendance is up this year. Nearly 200,000 people have attended the fair so far, and the crowds have meant a big economic boost for nearby businesses and vendors. For others, it’s also one of the biggest fundraising efforts of the year.

“With a combination of Labor Day weekend and the fair, it boosts business by at least 30%, and it brings a lot of new faces to town,” said Gene Horstman, owner of Pueblo Liquor. , which is located next door. next to the fair.

Horstman has owned the business for about 13 years, so he’s not new to the crowds that come with the state fair. He says the weekends during the 11-day event draw the most people.

“Weekends have the biggest impact and on nights when there are concerts or special events there will be a lot more traffic,” Horstman said.

Meanwhile, volunteers work in her company’s parking lot, where each car parked for the fair raises funds for two causes.

“It helps a lot. Every car you park helps save a pet’s life, and the more cars that park here, the more we can invest in our project, the more animal lives we save, the more we can help children,” said Jerry Maestas.

Maestas volunteers to help park the vehicles, and he says all the money generated goes to Cooper’s Companions and Central High School’s JROTC program.

“There are a lot of dogs coming in, and Cooper’s Companions rescues animals primarily from high-risk shelters,” Maestas said. “Meanwhile, there are a lot of kids out there, and they’re having a hard time and ROTC is there for them.”

The Colorado State Fair also brings money to all of Pueblo County. A study was done on the Colorado State Fair 2021, the information was released earlier this year. According to the report, $43 million was contributed directly and indirectly during the fair last year.

“Which is amazing. It’s a huge number. You have so many local vendors here, we have people from all over the state, staying in hotels, eating out, shopping downtown,” Scott Stoller said.

Stoller is the fair’s general manager, and according to him, more than 500 full-time and part-time jobs are created each year through the fair, which contributes to the overall economic impact. He also mentioned that over $4 million in tax revenue supports the City of Pueblo and Pueblo County.

“It’s great to know that the activities we do generate benefits for local businesses and support our community, and give back in so many ways,” Stoller said.

Attendance at the show has also increased by 12% this year, or around 21,000 people, despite reduced and limited hours throughout the week.

The busiest days are expected to be Saturday and Sunday this weekend.
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