Cal announces the launch of the collective NIL platform

Former Cal and NFL running back Marshawn Lynch is an integral part of the California Legends Collective’s Tuesday announcement that has launched as an NIL platform that allows athletes to Cal to obtain name, image and likeness revenue opportunities.

This platform, created in partnership with Beastmode Marketing, will allow Cal fans, alumni, supporters and brands to access the site, loaded exclusively with Cal athletes, and book players and teams for various services. This online platform allows the California Legends Collective to manage all aspects of their collective needs in one place.

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