You are currently viewing Banijay, Diverse Employment Pact Group Effort Initiative Team – The Hollywood Reporter

Banijay, Diverse Employment Pact Group Effort Initiative Team – The Hollywood Reporter

A year after Banijay Americas first partnered with Ryan Reynolds and Blake Lively’s Group Effort Initiative pipeline program to help people from historically excluded backgrounds find jobs in unscripted television, the two entities have officially entered into a pact for diversity in employment.

As part of the agreement, Banijay affiliates Endemol Shine North America, Bunim/Murray Productions, 51 Minds Entertainment and Truly Original will train GEI participants through panels, bootcamps and educational sessions and give them access to all their US-based shows, which include Chef and celebrity big brother.

Reynolds and Lively funded and launched GEI in August 2020. The program, which is run by the couple’s respective companies Maximum Effort and B for Effort, aims to bring people from historically excluded groups into the industry pipeline through teacher training, mentorship, paid internships, entry-level jobs, and on-set PA gigs. GEI merged with Los Angeles Mayor Eric Garcetti’s Evolve Entertainment Fund last June and to date has provided more than 1,000 participants with 159 full-time jobs and 673 paid internships.

“It’s amazing to see GEI’s support continue to grow in our industry. We are very grateful to early risers like Banijay Americas for committing to GEI placements in multiple projects,” Reynolds and Lively said in a joint statement. “This expansion into unscripted productions provides new access for GEI members and will further our mission to bring new voices to our industry.”

Over the past year, GEI participants have worked on Banijay-produced shows such as Chef, celebrity big brother, The Miz and Mrs. and LEGO Masters. Last month, they spent a day at the company’s Los Angeles offices for panels and networking opportunities, including sessions with Banijay President for Americas Cris Abrego and Chief Content Officer of Endemol Shine. North America Sharon Levy.

“We are thrilled to partner with Ryan Reynolds and Blake Lively’s Group Effort Initiative to provide candidates from historically excluded groups with the training, access and opportunities needed to pursue careers in the entertainment industry,” said Abrego. in a press release. “At Banijay Americas, we are committed to supporting initiatives like these that result in real jobs and meaningful change for our industry.”

Karla Pita Loor, Executive Vice President of Corporate Inclusion and Social Responsibility, added, “With this ongoing partnership, our focus will now be on providing ongoing support and training to these early-career creatives, as well as working closely with our network of industry partners to expand GEI’s reach across the unscripted world.

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