Courtesy of Visit Baltimore + CIAA Communications Teams
Baltimore, MD – Visit Baltimore, the City of Baltimore and the Central Intercollegiate Athletic Association (CIAA®), the nation’s oldest historically black athletic conference, are pleased to announce the economic impact following the 2022 CIAA Tournament in the first in-person race tournament in Baltimore since 1952.
Over its five days in Baltimore, the 2022 CIAA Basketball Tournament hosted 36,390 (more than 66,000 total) unique attendees across 22 basketball games and had a direct spend impact of $13.9 million. . The CIAA tournament generated a total economic impact of $19.6 million, which supported 1,159 part-time and full-time jobs and generated $1.9 million in state and local taxes. This financial success was made possible by the State of Maryland, the City of Baltimore and the local organizing committee.
“We are a city that combines black excellence with an unparalleled love for the sport, which makes the CIAA Tournament a perfect choice for Baltimore,” said Baltimore Mayor Brandon M. Scott. “As the CIAA Tournament grows in Baltimore year over year, we are excited to continue to work closely with partners in the city, state and local business community to build momentum for the ‘event. I am committed to increasing opportunities for area businesses to benefit from increased visitation, spending, and overall awareness of Baltimore as a must-visit destination and home of the CIAA Tournament for years to come.
“One of the best stories to come out of the 2022 tournament has been the impact the event has had on our region’s hotels and travel industry,” said Visit President and CEO Al Hutchinson. Baltimore. “Comparing occupancy data from previous years, from February 24-26, Baltimore hotels had 65.5% occupancy with an average daily rate (ADR) of $167, the highest for this year. period since 2007. In terms of tournament revenue, hotels received over $3,239,307, which is the second highest over the same period since 2015.”
In addition to the total economic impact the event had on area hotels, restaurants and attractions, the City of Baltimore, the State of Maryland, Visit Baltimore and the local Host Committee made a donated $800,000 to the CIAA General Scholarship Fund, which supports 12 member universities and students attending these historically black institutions. This donation was made possible by the local businesses that make up the Local Host Committee, as well as corporate contributions from partners such as BGE, Verizon, Bank of America, BWI Thurgood Marshall Airport, Amtrak, Under Armour, the Cordish Companies, Whiting Turner, PNC Bank, T. Rowe Price, Brown Advisory and many more.
“We are incredibly proud of the work our collective teams have done to make the tournament’s first year in Baltimore a resounding success on all fronts, especially during a pandemic and after moving to a new city,” said Jaquie McWilliams. , commissioner of the CIAA. “I am deeply grateful for the warm welcome and support we received from Visit Baltimore, Bowie State University, the Mayor and Governor’s offices and the local business community to make this an event. which honors the heritage of historically black colleges and universities and celebrates black excellence.
Throughout the tournament planning process, the Baltimore Sports Tourism Development Council engaged 110 minority-owned businesses to participate in the tournament, resulting in a direct economic expenditure of $1,050,357 for those businesses.