Gorkem Sevincwho describes himself as “addicted to multi-entrepreneur startups”, continued to encounter the same problems when trying to manage and understand crucial company data.
“Throughout my career, what I’ve experienced is that when you have bad data in your ecosystem, you make bad decisions,” he told Hypepotamus. “When you encounter these data issues, your data team and your technical team are not the best people to detect them. [problems]. Your subject matter experts — people like your CFO or CRO — know the data best.
It’s easier for these subject matter experts to spot problems with the data than a technical team playing “hit a mole” trying to fix the problem, he added.
Tracking data quality changes has generally been a reactive process, Sevinc added. It was also difficult for large companies to prove their return on investment before.
That’s exactly why Qualitative was created, Sevinc said.
The startup platform seeks to help other companies “manage data quality at scale.” This means using AI to create better data quality rules and ultimately find the hard-to-find data anomalies when a company has millions or even billions of data points to process.
Data anomalies can range from price discrepancies to missing timestamp data related to recent sales to more complex issues related to data accuracy. Qualytics leverages a company’s historical data to create better, more flexible rules in the future.
“When that data scientist spends 80-90% of their time preparing data and weeding out bad data, [they] focus on information, not insight. I want my team to focus on ideas,” he added.
Given Sevinc’s previous work scaling FinTech and HealthTech startups, Qualytics is currently pursuing enterprise clients in the financial services and healthcare industries. The aim is to then tackle companies in the supply chain, Sevinc added.
“[These industries] are highly regulated and we are able to meet their data privacy requirements,” he said.
New Funding from Atlanta Investors
While the company is headquartered in Orlando and Sevinc itself is located in Baltimore, Atlanta played a key role in the early stages of Qualytics.
The team is part of the 10th cohort to graduate from the Engage program, a venture capital platform designed to connect startups to businesses. Sevinc said he was drawn to Engage because of the enterprise connections it provides to B2B companies.
“Nowadays, we don’t make business sales by just knocking on the door and saying, here’s my product, buy it,” Sevinc added. ” It does not work. What works is building a relationship. We’re starting to understand what they’re looking for…we’re accelerating getting our product into the hands of the buyer.
Local VCs have also taken notice.
Qualytics closed a $2.5 million seed round on Dec. 22, led by Tech Square Ventures. Atlanta-based Knoll Ventures and Engage also joined the round.
Qualytics will end 2022 with a team of 10 people, with the goal of adding five to six more people to the workforce over the next year.
“I think the fact that we’ve raised this funding round in this market speaks volumes about our team, our product, and the problematic space we’re in,” he told Hypepotamus. “We’re reducing the time engineers and data teams spend managing their entire data quality ecosystem. We enable them to create more value at work…we have our competitive edge in how we work with businesses and how we approach our solutions.